Email marketing remains one of the most effective tools for businesses to connect with their audience, foster relationships, and drive conversions. In 2025, with artificial intelligence, automation, and personalisation features evolving rapidly, email marketing has become even more beginner-friendly and effective. But with so many tools available, choosing the right one can feel overwhelming, especially if you are just getting started.

Whether you are a small business owner, a content creator, or someone testing the waters of digital marketing, having the right email marketing tools can save you time, increase engagement, and help grow your audience faster.

In this blog, we have rounded up the top 7email marketing tools for beginners in 2025, each offering a balance of simplicity, features, and affordability.

MailerLite 

MailerLite is a great choice for beginners, thanks to its intuitive drag-and-drop email builder and clean interface. Whether you are building your first email campaign or setting up a welcome automation series, it keeps the process simple and efficient.

What makes MailerLite stand out is its generous free plan, which allows up to 1,000 subscribers with full access to features like automations, landing pages, and A/B testing. You don’t need to be an expert to get started, which is why it continues to be a favourite among freelancers, bloggers, and small businesses.

If you are someone who values clean design and user-friendly tools, MailerLite will feel like a breeze.

People reviews 

Iparah 

Just my two cents here, but I’ve also used MailerLite for myself and for clients in the past and really think they’ve done a great job. It was a perfect blend of features and price for my clientele, which tends to be small businesses doing maybe one or two mailings a week, without a need for heavily formatted, media-focused emails.

Take this with a grain of salt, though, as the last time I used them actively was about a year ago. I know things move quickly in the SaaS space.

Bravo (Formerly sendinblue)

Brevo has gained massive popularity in recent years for its all-in-one approach to marketing. Apart from email campaigns, you can use it for SMS marketing, chat automations, and even CRM.

It’s especially appealing to beginners because you don’t need to have advanced knowledge of email strategy, templates are easy to customise, and automations and workflows are straightforward. 

The free plan is based on email volume rather than subscriber count, perfect for those who have a smaller list but send frequently. If you plan to combine email with other channels, Brevo offers a smart way to manage everything in one place.

People reviews

littlecrazymonster

Brevo is quite good. I’ve been using it for years now. I like the fact that they are continually improving and adding features. The no-code mailing is easy and beautiful.

GetResponse

GetResponse has been around for a while, and it keeps getting better each year. It offers a powerful suite of features, but it doesn’t sacrifice usability.

In 2025, GetResponse has refined its onboarding process, guiding beginners through setting up their first campaigns or automations. There’s also a free forever plan for up to 500 contacts, which includes email marketing, landing pages, and signup forms.

Where it shines is in email automation capabilities; even beginners can create behaviour-based workflows with minimal effort. If you are looking to grow with tools that scale with you, then GetResponse is a solid pick.

People review 

instawithalex

I used both GetResponse and AWeber before switching to ConvertKit. It is so much better than both by a long shot. Costs a little more than GR, but it’s substantially better in terms of usability and features. You can use CK as a beginner, but it has advanced features that can take your marketing to the next level (tagging, segmenting, etc.).

When I joined, it was a pretty big price jump for me, but that pressure of having a larger monthly payment just encouraged me to send more emails, make better content, and promote more, and now I make more money than ever before. Take the plunge and sink or swim, my friend!

ConvertKit

ConvertKit was designed specifically for creators – bloggers, podcasters, YouTubers, and solopreneurs. Its strength lies in simplicity and automation, which feel more like a natural extension of your workflow. 

One unique feature is ConvertKit, the virtual automation builder; you can easily map out your subscribers’ journey and triggers and personalise emails based on their actions. For anyone building a community around their content. ConvertKit helps turn subscribers into loyal followers.

Disciplinedtanuki

I use ConvertKit. It costs a lot more, but I feel like I’m future-proofing my business with ConvertKit. I can do funnels, product launches, and more. Beehivv is optimised to be like Substack.

Mailchimp

Mailchimp remains one of the most recognised email marketing tools globally, and for good reasons; its free plan, vast template library, and automation features make it a great starting point for beginners. 

While it has grown into a more robust marketing platform over the years, Mailchimp still caters well to newcomers through its clean UI and step-by-step campaign builders. You can set up basic automations, track analytics, and integrate with hundreds of third-party tools you might already be using. 

However, as your list grows, pricing can become a concern. But for the early stages of your journey, Mailchimp offers just the right amount of everything.

People reviews 

Erric

Hello, while Mailchimp’s free plan is relatively great, other platforms’ free plans, such as MailMail’s and Brevo’, also offer equally amazing or even better features. With MailMail’s free plan, users can send up to 1,000 emails monthly and 100 “MagicSend” emails, a special kind of feature that helps users send their email campaigns to a large audience with just a simple keyphrase. I think it’s a platform that is worth trying out!

 Instantly

Instantly is one of the newer tools on this list, and it’s rapidly gaining popularity, especially among engineers. Keep this in mind: they can benefit from its fast setup, unlimited email sending, and warm-up automations. 

What sets Instantly apart is its speed and simplicity. You can connect multiple email accounts, manage your campaigns, and track replies – all in a few clicks. It’s especially useful if you are doing lead generation or outreach-based email marketing rather than newsletters.

If you are a freelancer, agency, or B2B startup trying to scale outreach, Insilthy is worth trying. 

People reviews 

Disaster-us_Drive

I have used it; it was pretty good with the UI and everything until it stopped sending all the emails and automatically filtered out some valid emails (around 25%) because they wound up on some universal bounce list. Reducing my list size by a mass. And reducing my overall replies and eating up probable MQLs

Klaviyo

Klaviyo is one of the most popular tools; it’s known for its powerful segmentation and automation features, especially in the e-commerce space. It’s used by Shopify and WooCommerce store owners who want to send highly personalised emails based on customer behaviour.

Despite its advanced capabilities, Klaviyo has simplified onboarding in 2025 with better templates and guided automations. It connects seamlessly with an e-commerce platform, making it easy to trigger emails like cart abandonment, product recommendations, and order updates.

 If you run an online store, Klaviyo can help increase revenue through smarter email targeting – even if you are just getting started.

People reviews 

Nikhilsharmass

It’s good because it has seamless integration with Shopify. Easy to set up, and the tracking is good — the free plan should be enough for you.

You have more ‘cheaper’ options, but they are not worth your time. There is a reason why people use Klaviyo! Klaviyo also goes well with other third-party apps like Judge.me

Wrote a blog post that outlines the basics; just go to the Klaviyo section.

In short, yes! It’s good enough.

Choosing the Right Tool as a Beginner

With these ten tools in front of you, it may still be hard to decide which one is best. Here’s how to make the process easier:

• If you want simplicity and value, start with MailerLite or Moosend.
• If you’re an e-commerce store, Klaviyo will be your best bet.
• If you’re a content creator, ConvertKit will support your audience-building.
• If you’re doing cold outreach, Instantly is the fastest way to scale.
• If you want everything in one dashboard, try Brevo.
  

Also, consider how you plan to grow. A platform that works for 100 subscribers may not be ideal when you hit 10,000. It’s best to pick a tool that lets you grow into more advanced features without needing to switch platforms.

Concussion

Email marketing isn’t just another task on your to-do list; it’s a long-term investment in building trust, promoting offers, and turning visitors into loyal customers. In 2025, the best tools don’t just help you send emails; they help you grow smarter. 

The platforms listed here are perfect starting points for beginners; they offer a mix of ease, affordability, and features that are tailored for growth. Try out a couple on this list and see which one fits your workflows and goals the best.

Once you get the hang of it. You will see why email is still one of the highest ROI channels in digital marketing, and the eight tools are not just effective; they’re fun