If you don’t lead, you can’t get customers. S0 You need top lead generation tools that help you to get leads from the web. You should always find the best way that help you get leads as fast as possible in your database. Also, the lead’s quality and quantity are the facts. 

Create a perfect streamline and functionality for upcoming success at the business. There is plenty of scope for automated lead generation that saves time. Now AI is also an important addition that increases lead quality and accuracy. 

If you’re in b2b startups or businesses, you need to build a stronger lead that can convert because these leads are very hard to nurture and finally convert. 

I saw lots of tools that are available in the network that is offered to you for their assistance for streamlining your leads approach. But it’s right that is not true that you should; do taht you see. Judge the best one and try it for your business. 

Because leads you need to nurture for qualification might be for 30, 60, or 90 days that is information to make sense of your. 

Top Lead generation tools:

Many types of lead generation tools are online you should keep this in mind. Because you a lot of things should be done with leads for better conversion rate. Someone will help you to collect leads manually, by ads, optimizing the website. 

Top 5 lead generation tools that you need to know in 2024

LinkedIn Sales Navigator

It is designed for marketers and sales professionals who can able to do professional work out here and share insights that encourage the LinkedIn professional community to stay active and use it fairly. With the assistance of it, People get their jobs, search a jobs, get clients, and make personal branding too. 

Also, it will help you to find the right prospects that matter to your business. 

Why LinkedIn Sales Navigator for b2b leads?

In the 2024 report, LinkedIn has 950 million active users and most users belong to the United States 200 million. 

LinkedIn Sales Navigator is specially designed for lead generation and sales professionals. Because it is a professional platform different industry experts and founders are there. They share their insights and companies for marketing and branding with their target audience. 

Everybody here is professional and doing their own marketing. The linkedin advanced features help you to be capable of searching and enhancing data insights and engagement tools. 

In the b2b industry, The sales team looks their the idea of customer leads who might be their customer. They build relationships and connectivity with the specific target that is definitely able to drive targeted ROI. 

Top Features of LinkedIn Sales Navigator

1. Advanced Lead Profile and Company Search:
   • Go to the searches and use a filter for companies and profiles such as company, industry, jobs and geography, Locations, and professional title.
2. Lead Recommendations:
   • Set personalized recommendations of lead profiles based on your activity. suppose, you’re searching job for remotely or in-house and you have good qualifications. You can go to the searches and open the recommendation option that drives your recommendation.

What you can do for the recommendation?

• You can set recommendations for location
• For jobs
• Specific skill based
• Remote or inhouse
• City and States you can 
• Also, you can do that according to your preferred company

3. InMail Messaging:
   • InMail is the best way to connect to others. You can connect with people who you don’t know or don’t have you’re connection also. You can send them a professional message and share your information to engage highly. 
   • You can able to send with a broader audience at a time. 

4. Lead & Account Insights:
   • It sends you insights into companies or connections about their activity to LinkedIn such as profile changes, Name changes news, or some kinds of relevant activity. 

5. TeamLink:
   • Shows you who in your network can introduce you to a lead, leveraging the power of mutual connections to warm up introductions.

6. CRM Integration:
   • CRM integration is a powerful option for increasing the lead conversion rate. Because if you can able to connect the CRM to your LinkedIn data. It will be easy to sync leads and track the progress of our workforce. 

7. Saved Leads and Alerts:
   • Saved leads are always minded because give you important insights for actual activities. It enhances your to engage with the right audience at the right time providing the right information and activities, 

8. LinkedIn Activity Insights:
   • These are another great option to engage people who give you insights about your prospect activity so that you can timely prepare the right activity and engage them. 

Integrations

LinkedIn Sales Navigator integrates with several tools to streamline workflows to enhance sales efforts:

• CRM Integrations:
  • CRMs like Salesforce, Hubspot, Zoho, Gohighlevel, Close and Microsoft Dynamics make it easier to manage the leads and track them without manual data entry. 
• Email Tools:
  • You can sync email tools like Gmail, Outlook, and Yahoo to integrate them and communicate the leads through a sales navigator. 
• Third-Party Sales Tools:
  • Tools like outreach or sales engagement platforms allow you to integrate with a sales navigator for outreach improvement. 

Pricing

LinkedIn Sales Navigator is available at three pricing tiers:

1. Professional Plan:
   • $99.99 per month (or $79.99 per month if billed annually)

2. Team Plan:
   • $149.99 per user per month (or $108.33 per month if billed annually)
   • Ideal for teams that need collaboration tools and CRM integration.
3. Enterprise Plan:
   • Custom pricing
   • Suitable for large organizations with extensive CRM integration, support, and deeper insights.

Pros

• Targeted Search:  Sales Navigator has an open ability to connect with searches and detailed filters to find the ideal leads. 

• CRM Integration: Automatically syncing of leads data that reduces the mission issues and gives the right insights of prospects. 
• Actionable Insights: Real-time alerts and insights keep you updated about your opportunity and help you engage with your leads. 
• InMail Messages: Communicate directly via email and share the message of the targeted prospects. 
• Personalization: Tailored leads recommendations for the new opportunity and get a raise of success. It gives you the right integration and searches. 

Cons

• Costly for Small Businesses: The highest demand for this cost is sometimes for small businesses. It makes unhappy and marketing success from the place. 
• Learning Curve: For those unfamiliar with LinkedIn’s features, the tool can be overwhelming at first. 
• InMail Limitations: Despite its utility, InMail has a limited number of messages per month depending on your subscription tier.
• Data Overload: The number of updates and alerts can be overwhelming if not managed properly.

HubSpot: All-in-One Tool

One of the leading customer relationship management software that offers a suite of marketing tools for small businesses, marketers, sales, customer service, and operational activities. 

It is designed to enhance the customer journey to depth and bring better performance from the scratch of your leads. Leads Conversion rates are the most important part of operations and Hubspot is the most intellectual tool that gives you the most conversion probability. 

Why HubSpot?

Hubspot is popular for its all-in-one profile and user-friendly interface that improves to users’ stay there and interactions. Hubspot builds the customer consistent growth for multi-integrated features. 

Hubspot leading small businesses, and big projects, it companies and agencies to enhance their lead conversion rate. 

Top Features of HubSpot

HubSpot is a special hub of multi-integrated tasks such as HubSpot, marketing hub, sales hub, service hub, operation hub, lead capture tools, marketing automation, sales pipeline management, reporting dashboard, and content management system. 

1. HubSpot CRM (Free)
   • CRM functionality is free, you can manage here contact, track interactions, and manage pipelines.

2. Marketing Hub:
   • The tools for email marketing, social media management, lead generation, marketing automation, SEO and marketing analytics. 

3. Sales Hub:
   • Provides tools for managing the sales pipelines, email tracking, sales automation, meeting scheduling, and contact insights. 

4. Service Hub:
   • Service hub for customer management, ticketing system, live chat, help desk, and customer feedback surveys. 

5. Operations Hub:
   • Enables business automation process and syncs data across the various platforms. 
6. Lead Capture Tools:
   • Include forms of lead capture and popups that directly convert leads. That making easier to visitor data stored in contacts. 
7. Marketing Automation:
   • Create an automation workflow that will automate repetitive marketing tasks by sending emails and nurturing leads based on behavior. 

8. Sales Pipeline Management:
   • Offers visualization to track the deals with pipeline and interaction track along with pipeline tracking. 
9. Reporting Dashboards:
   • Customized dashboards are always easy to monitor the performance of marketing, sales, and customer service performance. 
10. Content Management System (CMS):

• Hubspot CMS is integrated with CRM and enables businesses to manage their website content and marketing efforts. 

Integrations

Hubspot is a renowned tool that offers seamless integration of a wide range of third-party tools that make higher versatile tool performance. 

• CRM Integrations:
  • Integrates the Salesforce, Zoho, Microsoft Dynamics, and other synchronization. 
• Marketing Tools:
  • Integrate the tool with Google ads, Facebook Ads, Mailchimp, and another marketing campaign.
• Sales Tools:
  • Compatible with tools such as Gmail, Outlook, Zapier, and Slack to streamline communication.

• E-commerce Integrations:
  • Supports Shopify, wooCommerce, and other e-commerce platform to track customer interaction and automate the marketing campaign that allows you to reach the goals. 
• Customer Support:
  • Integrates with Zendesk, Intercom, and Freshdesk for better customer service management.

Pricing

HubSpot offers both free and paid plans across its hubs (CRM, Marketing, Sales, Service, Operations). The pricing scales based on the features needed:

HubSpot offers both free and paid plans across its hubs. 

1. Free Plan:
   • HubSpot’s CRM is free forever and includes basic features like contact management, pipelines, and limited email marketing.
2. Marketing Hub:
   • Starter: $20/month
   • Professional: $800/month
   • Enterprise: $3,600/month
3. Sales Hub:
   • Starter: $20/month
   • Professional: $500/month
   • Enterprise: $1,200/month
4. Service Hub:
   • Starter: $20/month
   • Professional: $500/month
   • Enterprise: $1,200/month
5. Operations Hub:
   • Starter: $20/month
   • Professional: $720/month
   • Enterprise: $2,000/month
6. CMS Hub:
   • Starter: $25/month
   • Professional: $400/month
   • Enterprise: $1,200/month

Note: Pricing is based on monthly billing; discounts are available for annual commitments.

Pros

• All-in-One Solution: Combines marketing, sales, customer service, and CRM tools, minimizing the need for multiple platforms.
• Free CRM: The free version offers excellent functionality for small businesses and startups.
• User-Friendly Interface: Easy to use, with a drag-and-drop editor for creating workflows, email templates, and landing pages.
• Scalability: This can grow with your business, offering more advanced features as you scale.
• Extensive Integrations: Works well with numerous third-party tools,that provide flexibility.
• Marketing Automation: Offers robust automatio tools and streamlines of your marketing efforts to improve lead nurturing. 

Cons

• Pricey at Scale: Advanced features can become expensive, making HubSpot cost-prohibitive for some businesses.
• Limited Customization in Free Version: Available free plan in the CRMs, But More Flexible features are paid. 
• Learning Curve: In the automation workflow, some features can take toe to fully optimization and understanding. 
• Support Costs Extra: Premium support requires an additional fee for non-enterprise customers.
• Email Limitations in Free Plan: Email marketing features in the free version have limitations in terms of contacts and sends.

Leadfeeder: Top Lead Generation Tools

Leadfeeder is a lead generation and sales tool that helps businesses track website traffic. It also helps you to identify the traffic who didn’t interact with a website but visited. Also, it allows you to track the content how they found you, and what they’re interested in. 

Sharing their insightful information for the latest update!

Why Leadfeeder?

Leadfeeder empowers businesses to identify website visitors. Even those traffic who haven’t interacted with you like anonymous or visiting. Leadfeeder is a specially designed tool that performs lead conversion and notification for the right steps. 

CRM and Other Marketing tool integration provide the actionable insights that empower this process to step ahead. 

Top Features of Leadfeeder

1. Company Identification:
   • Leadfeeder helps to identify the company data that already visited us, even if they don’t fill out forms, using their IP address. Also provides company details such as locations, size, and industry. 
2. Lead Scoring:
   • Automatically ranks leads based on the website of their behavior. Almost viewed time, specific content, and solid integration. 

3. Page Tracking & Visitor Insights:
   • Provides detailed insights into which pages traffic visited and how long they stayed on the pages. Also helps you to understand the visitor intent which means what they are interested in. 
4. CRM Integration:
   • Seamless integration with popular CRM like Salesforce, Hubspot Pipedrive, and Zoho that automatically sync with visitors keeping the sales team informed and enabling smoother leads nurturing. 

5. Custom Feeds & Alerts:
   • Create customs feed segment visitors based on specific criteria like country, industry, or behavior that set automatic alerts of visitors to your site. 
6. Google Analytics Integration:
   • Google analytics integration is the additional visitor sync position which drives real time. Ensuring a complete understanding of the traffic and setting accuracy of lead identification. 
7. Behavioral Data & Intent Tracking:
   • Tracks the user behavior of your websites and user intent signals that help your visitor to read the data and outreach timely. 
8. Multi-user Access:
   • If you’re a team and you need the collaboration of team members that allows you to access the multi-users on your team. That offers you multi-user information and lead scoring. 

Integrations

Leadfeeder integrates with a wide array of tools to enhance your sales and marketing efforts:

• CRM Integrations:
  • Works with HubSpot, Salesforce, Pipedrive, Zoho, Microsoft Dynamics, and others to automatically log visitor activity and leads.

• Marketing Tools:
  • Connects with Mailchimp, ActiveCampaign, and other marketing automation platforms to segment and nurture leads.
• Sales Engagement Tools:
  • Integrates with LinkedIn Sales Navigator and email tools like Gmail or Outlook to enable direct communication with leads.
• Data Analytics:
  • Google Analytics integration allows you to leadfeeder to enrich the data and provide real-time enhancement with visitors’ signals.

Pricing

Leafeeder offers you flexible pricing for your works with the required features:

1. Free Plan (Leadfeeder Lite):
   • The free plan offers basic features of retaining visitors’ last 7 days data record. 
2. Premium Plan:
   • Starts at €79/month for up to 100 unique leads.
   • Offers full access to all features, including unlimited lead storage, CRM integrations, custom feeds, lead scoring, and alerts.

Note: A free 14-day trial of the Premium plan is also available.

Pros

• Identifies Anonymous Website Visitors: Helps uncover potential leads by showing which companies are visiting your website, even if they don’t fill out forms.
• Lead Scoring: Automatically ranks leads, so sales teams can prioritize the most interested prospects based on their website behavior.
• Easy CRM Integration: Syncs smoothly with major CRMs, allowing for streamlined lead management and follow-ups.
• Custom Feeds & Alerts: This lets you filter leads by specific criteria and sends real-time alerts when a target company visits your website.
• Boosts Sales Productivity: Provides timely and actionable insights to help sales teams reach out to high-quality leads at the right time.
• Google Analytics Integration: Leverages additional visitor data from Google Analytics, enriching the lead information.

Cons

• Limited Visitor Identification: While Leadfeeder can identify companies based on IP addresses, it cannot pinpoint individual visitors unless they interact with your site or provide contact details.
• Pricey for Small Businesses: The Premium plan can become expensive for small businesses with a high volume of leads.
• Limited Lead Data in Free Plan: The free version only retains data for 7 days and has fewer features, which might not be sufficient for growing businesses.
• B2B Focus: Primarily designed for B2B companies, meaning B2C businesses might find less value in its features.

Crunchbase: B2B Lead Generation Tool

Why Crunchbase?

Crunchbase is a leading platform that helps us to discover innovative companies and investment insights. Also, key aspects that you can find out by using its. It’s a popular platform that works to find out the high-growing companies, startups, and investor information. It works to build a strong communication stage for marketing, sales, and professionals. 

Top Features of Crunchbase

1. Company Discovery
   • Search and discover the companies based on specific factors such as industry, location, and size. 
2. Funding Insights
   • Access the details of funding rounds, valuations, and investors which help businesses to grow a targeted stages. 
3. Decision-Maker Contacts
   • Direct access to executive-level contact information and help streamline outreach for decision-makers. 

4. News and Alerts
   • Set up real-time notifications for company or industry changes that matter for key updates. 
5. Custom Lists
   • Create custom lists of companies and contacts for targeted outreach that matters for business. 
6. Advanced Search
   • Highly specific filters that matter for enhancement of employees for size, revenue, acquisition, and more narrow for potential leads. 

7. Sales Prospecting Tools
   • Detailed profile that helps to streamline the sales team and identify potential prospects which able to export sales outreach. 
8. Marketplace Integrations
   • Find and connect the partners, vendors, and services

Integrations

Crunchbase integrates with a variety of popular tools, enhancing its usability:

1. Salesforce
   • Sync Crunchbase data with Salesforce CRM to enrich leads and automate workflows.
2. HubSpot
   • Enrich contacts and accounts in HubSpot with Crunchbase insights for more effective lead nurturing.
3. Outreach
   • Sync leads and contact data with Outreach for improved multi-channel sales efforts.
4. Zapier
   • Automate data movement between Crunchbase and thousands of other apps, such as Google Sheets, Slack, and more.
5. Excel/CSV Export
   • Export lists and data to spreadsheets for custom analysis or to import into other systems.

Pricing

Crunchbase offers multiple pricing tiers to suit different needs:

1. Crunchbase Starter ($29/month)
   • Access to essential company data and lists, with customizable filters.
2. Crunchbase Pro ($49/month)
   • Advanced search features, alerts, custom lists, and data exports.
3. Crunchbase Enterprise (Custom pricing)
   • Full access to company profiles, deeper data insights, API integrations, and team collaboration features.
4. Crunchbase for Teams (Custom pricing)
   • Designed for sales teams, with collaboration tools and CRM integrations.

Pros of Crunchbase

• Extensive Data Coverage: Access to a massive database of high-growth companies, startups, and investors worldwide.
• Funding Insights: Detailed information on funding rounds, which is crucial for understanding a company’s growth stage.
• Decision-Maker Access: Contact information for key executives and founders to streamline outreach.
• Advanced Filters: Ability to filter companies based on industry, funding, employee size, etc., allowing for precise prospecting.
• Regular Updates: Real-time notifications and updates on companies help stay on top of relevant market changes.

Cons of Crunchbase

• Limited Data for Small Companies: Less comprehensive coverage for smaller, private companies, especially those outside tech or high-growth sectors.
• High Costs for Premium Features: Accessing advanced search and data export capabilities can get expensive, especially for small businesses or startups.
• Limited Integrations: Compared to some competitors, the number of direct integrations is lower, though Zapier helps bridge some of the gaps.
• Occasional Data Inaccuracy: Some users report that company data, especially financials, can sometimes be outdated or inaccurate.

Zoominfo: b2b lead generation platform

Zoominfo is a b2b intelligence platform that Provides detailed information of companies and professionals that enhance sales and marketing efforts. It’s highly valuable for businesses to get leads and improve lead generation, prospecting, and outreach by giving access to contact data and industry insights. 

Why ZoomInfo?

ZoomInfo is ideal for businesses that need accurate, up-to-date contact and company information to streamline their sales and marketing strategies. It provides verified data on millions of companies and professionals, making it easier to identify high-quality leads, build target lists, and reach out to key decision-makers.

The platform is particularly useful for sales and marketing teams focused on B2B, offering advanced tools for lead scoring, email campaigns, and prospecting. It stands out because of its robust database, AI-driven insights, and integration with numerous CRM and marketing platforms. 

It stands because of its advanced tools for a robust database, AI-driven insights, and integration with numerous CRM and marketing platforms. 

Top Features of ZoomInfo

1. Company and Contact Data:
   • Provides detailed profiles of companies and professionals, including contact information, revenue, employee count, technologies used, and recent news. This data helps you quickly identify decision-makers and key influencers in an organization.
   • Provides detailed profiles of companies and professionals that include the information, revenue, employee cunt, technologies, and recent news. 
   • It also provides the data of influencers. 
2. Advanced Search & Filtering:
   • Offers advanced search filters based on industry, company size, location, technology stack, revenue, and more to help users create highly targeted lead lists.
3. Intent Data:
   • ZoomInfo tracks online behavior and signals to identify prospects who are actively researching or looking for solutions in your industry. This allows for more timely and relevant outreach.
4. Salesforce and HubSpot Integration:
   • Syncs seamlessly with Salesforce, HubSpot, and other CRMs to automate the transfer of data, ensuring your sales and marketing teams have the most up-to-date information on leads.
5. Engagement Tools:
   • Includes email and phone automation features, allowing you to engage with prospects directly from the platform. You can also track the effectiveness of outreach efforts.
6. Scoops and News Alerts:
   • ZoomInfo provides timely updates on recent developments like mergers, acquisitions, funding rounds, and leadership changes that can be leveraged for outreach and personalization.
7. Technographic Data:
   • Shows the technology stacks that companies are using, helping tech vendors tailor their pitches to prospects based on the tools already implemented in their environment.
8. Org Chart Mapping:
   • Offers a visual representation of an organization’s structure, helping users understand who the key decision-makers are and how the company is organized.
9. Engagement Tracking:
   • Helps track the engagement levels of your leads, allowing you to prioritize those who show more interest or intent to buy based on their interaction with your website, content, or outreach.
10. List Building and Exporting:
    • Users can create targeted prospect lists and export them directly to their CRM or marketing automation tools for use in outreach and campaigns.

Integrations

ZoomInfo integrates with a variety of CRM, marketing automation, and sales enablement tools to streamline workflows:

• CRM Integrations:
  • Salesforce, HubSpot, Microsoft Dynamics, Zoho, and Pipedrive.
• Marketing Automation:
  • Integrates with platforms like Marketo, Pardot, ActiveCampaign, and Eloqua, enabling automated lead nurturing and email marketing campaigns.
• Sales Tools:
  • Integrates with tools like Outreach, SalesLoft, Gong, and LinkedIn Sales Navigator to enhance prospecting and sales enablement efforts.
• Other Integrations:
  • Connects with Slack, Gmail, Outlook, and Zapier to streamline communication and task management across teams.

Pricing

ZoomInfo offers flexible pricing based on the needs and size of your team, but specific pricing details are not publicly disclosed and often require you to request a custom quote. However, it typically offers:

1. Basic Package:
   • Starts around $10,000/year, providing core data and search functionality.
2. Advanced Packages:
   • Pricing increases based on added features like intent data, technographic data, advanced filtering, and deeper integrations.
3. Free Trial:
   • A free trial may be available upon request to test the platform’s features before committing to a paid plan.

Note: ZoomInfo’s pricing is based on several factors, including the number of users, the size of your target database, and the features required, so the actual cost can vary.

Pros

Extensive Database: You can access millions of information about companies and contacts, which definitely ensures high-quality leads.

Advanced Search and Filtering: As a user, you have the allowance to get different searches with filters that make searches specific and get efficient leads. 

Intent Data: Users can implement data searches based on buyers’ intent signals. That increase leads to converting efficiency. 

Seamless CRM Integration: Integration of CRM that keeps contact and company information up to date which streamlines workflow. 

Sales Enablement Tools: Engagement and automation tools are efficient to keep prospects efficient and track outreach. 

Scoops and Real-Time Insights: Real-time insights help the sales teams to personalized outreach because they providing up to date of companies 

Technographic Data: If you’re in tech sales, then technology tools insights are valuable to you. 

Cons

• Expensive: The price is sometimes higher when companies or startups go to use it. 
• Learning Curve: Learning Curve is a special platform that opens the features for new users and opens the opportunity to utilize them. 
• Data Accuracy Issues: As to the extensive database, Zoominfo has sometimes reported discrepancies in contact. Particularly it’s changing day by day. 
• Limited Individual Contacts: As you know Zoominfo is a company-level data store that means for b2b company data it is not possible to get extensive data of individual users for small businesses or startups. 
• Aggressive Sales Tactics: Zoominfo’s own sales team the persistent, which can be off-putting for some potential customers. 

Conclusion: B2b lead generation tools are the easiest way to drive leads to sales and streamline leads. tools are the easiest way to drive leads to sales and make streamline of leads. 

That helps you to reach leads and track their activity. You can get the right signal to do the right steps. And that is why b2b lead generation tools are very important.